---
title: A Crash Course in B2B Email Creative | Spear Marketing
description: Spear president and B2B marketing veteran, Howard Sewell, reviews real-world email campaigns to highlight practical tips you can put to work immediately.
---

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## *"The Best Webinar I've Attended All Year"*

# A Crash Course in B2B Email Creative

![crash-course-b2b-creative](https://info.spearmarketing.com/hs-fs/hubfs/crash-course-b2b-creative.jpg?width=475&height=258&name=crash-course-b2b-creative.jpg "crash-course-b2b-creative")

## Is shoddy creative the key factor standing between you and email success?

![Howard-Sewell-mug-Twitter](https://info.spearmarketing.com/hs-fs/hubfs/Howard-Sewell-mug-Twitter.jpeg?width=130&height=130&name=Howard-Sewell-mug-Twitter.jpeg)In an on-demand webinar, hear Spear president and B2B marketing veteran Howard Sewell review real-world email campaigns to highlight practical, actionable tips, techniques, and best practices you can put to work immediately.

You’ll learn:

- how to write focused, effective emails that drive action
- how to grab and keep your reader’s attention
- critical tips for maximizing landing page conversions

### View the webinar

\*As a subscriber, you'll receive a monthly email with the latest posts from our blog, including new demand generation ideas, strategies, tips, and techniques. Your email address will not be sold or rented for any reason and you can unsubscribe at any time.

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