Free Podcast for B2B Marketers:

Spear Radio: The State of Marketing Automation Maturity

In this episode of Spear Radio, join Spear president Howard Sewell and VP Tom Meriam as they discuss recent survey results showing that B2B marketers aren't leveraging marketing automation technology as much as they should. Hear Howard and Tom discuss what the data means, and how marketers can get more from their marketing automation investment, along with in-depth discussion on:

  • The biggest takeaways, and biggest surprises, from the survey results
  • Why so many companies under-utilize marketing automation technology
  • Where companies can best achieve “quick wins” in terms of improving the ROI from marketing automation

...and more. To hear more discussions on B2B Demand Generation, check out other episodes of Spear Radio:

Howard J. Sewell
Spear Marketing Group

Tom Meriam
Vice President, Business Development
Spear Marketing Group

Spear Marketing Group
© Spear Marketing Group

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