Podcast for B2B Marketers:

Is Marketing Automation Right for Every Company?

Listen as Spear president Howard Sewell and Jim Obermayer from the Sales Lead Management Association (SLMA) discuss how companies can decide when marketing automation is a fit, and how best to take the plunge.

Just fill out the form to the right and click on "listen now." We'll email you the information you need to either listen to the event online or download the MP3 file to your favorite listening device.

In less than 30 minutes, you'll learn:

  • the key criteria that make a company an ideal fit for marketing automation ...
  • where companies fall short with marketing automation and the pitfalls to avoid ...
  • what resources a company needs to be successful ...
  • how best to choose a marketing automation solution ...

...and more. To hear more discussions on B2B Demand Generation, check out other episodes of Spear Radio: https://www.spearmarketing.com/category/podcasts/


Howard J. Sewell is president of Spear Marketing Group and has more than 20 years' experience in B2B demand generation. Howard is a frequent writer and speaker on demand generation, marketing automation, and lead nurturing.

Jim Obermayer is Executive Director of the Sales Lead Management Association, a leading sales management consultant, and author of four books on sales lead management and sales enablement.

Listen to the free podcast

Spear Marketing Group
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