Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies

Marketing automation systems are all the rage. But software won't do it all. How do you build a marketing strategy that takes full advantage of today's sophisticated emarketing technology?

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  • reduce the number, scale, and cost of lead generation campaigns
  • increase sales productivity and satisfaction by sending reps only qualified, sales-ready prospects
  • ensure consistent, timely follow-up to all inbound inquiries, regardless of sales bandwidth