How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers

What's the second most important element (besides the right audience) in a successful lead generation campaign? The offer.

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Choosing the right offer—the "carrot"—for your campaign has more impact on response rate and lead quality than any decision you'll make on copy or design. In our eBook for B2B marketers, you'll learn:

  • why offering a free trial can eliminate a large subset of potential leads
  • the two key factors in successfully promoting "free consultations"
  • the #1 ingredient in an effective Webinar invitation
  • the perfect outline for a lead generation white paper
  • 5 things you need to include in every free information kit