Video Podcast for B2B Marketers:

Lead Generation & Choosing the Right Offer

Watch as Spear president Howard Sewell joins thought leaders Steve Farnsworth, Janet Fouts and Adam Helweh of "The Friday Hangout" to discuss and debate offer strategy, the role of branding, and today's hottest trends in demand generation.

Just fill out the form to the right and click on "watch now." In less than 40 minutes, you'll hear a lively discussion of:

Content maps and the key role they play in defining offer strategy ...
How and when to assess the effectiveness of your campaign ...
When and where awareness plays a role in the buyer journey ...
Does branding matter in an era of content marketing?

And more. To receive monthly tips and insight on marketing automation, demand generation, lead nurturing, and more, be sure to subscribe to our blog, The Point, by checking the box where indicated.

Watch the video now.

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