In this recording of a live teleconference, hear Spear president Howard J. Sewell and a group of expert panelists explore strategies for hosting, presenting, and marketing a successful Webinar.
Just fill out the form to the right and click on "listen now." We'll email you the information you need to either listen to the event online or download the MP3 file to your PC or favorite listening device. In less than 45 minutes, you'll hear answers to questions such as:
- Where do Webinars best fit into an overall demand generation strategy?
- What's the secret to an effective Webinar invitation?
- How do I title my Webinar to attract the right audience?
- What makes for effective Webinar content? How do I keep the audience engaged?
- How far in advance of the event should I send my invitation?
On the call with Howard are three experts in Webinar content, customer acquisition, and event marketing:
Steve Nesich of MarketStrike has more than 20 years experience in corporate events — including conferences, seminars, Webinars, and virtual events
Ruth P. Stephens of eMarketing Strategy is an expert in customer acquisition and wrote the book (literally) on Trade Show & Event Marketing
Jamie Wallace of Suddenly Marketing is an expert on marketing content and how marketers can best keep their audience engaged
...and more. To hear more discussions on B2B Demand Generation, check out other episodes of Spear Radio: https://www.spearmarketing.com/category/podcasts/