4 Common Mistakes in Lead Nurturing that Lead to Failure

In a recorded podcast, hear Jim Obermayer interview Spear's Howard Sewell on the four most common lead nurturing mistakes, and how companies can best structure their lead nurturing campaigns for success.

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MAP

Howard J. Sewell
President
Spear Marketing Group

James Obermayer
President
Sales Lead Management Association

You'll learn:

How to determine the length of a nurture program
How inside sales can be a bottleneck to lead conversion
Where in the lead lifecycle lead nurturing has the most impact

Listen to the podcast now or download to your favorite recording device.

There are many programs out there that are pretending to be lead nurturing … far fewer that have the vision, strategy, and purpose they need to be effective.

About Spear Marketing Group

Spear Marketing Group is a full-service demand generation agency that helps B2B companies generate, nurture, and convert sales leads to revenue. The firm's unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing.