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4 Common Mistakes in Lead Nurturing that Lead to Failure


In a recorded podcast, hear Jim Obermayer interview Spear's Howard Sewell on the four most common lead nurturing mistakes, and how companies can best structure their lead nurturing campaigns for success.

Howard Sewell

Howard J. Sewell

Spear Marketing Group

James Obermayer

James Obermayer

Sales Lead Management Association

You'll learn:

  • How to determine the length of a nurture program
  • How inside sales can be a bottleneck to lead conversion
  • Where in the lead lifecycle lead nurturing has the most impact

Listen or Download Now


There are many programs out there that are pretending to be lead nurturing … far fewer that have the vision, strategy, and purpose they need to be effective.

About Spear Marketing Group

Spear Marketing Group is a full-service demand generation agency that helps B2B companies generate, nurture, and convert sales leads to revenue. The firm's unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing.

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