The Big Book of B2B Demand Generation Success

Get hundreds of ideas, tips, techniques, and proven strategies in a new ebook, from the demand gen experts at Spear Marketing Group.

Request your free ebook.

We've compiled some of our most popular content on creative, offer strategy, paid search, social media, marketing automation, lead nurturing, and more into one massive 68-page ebook that's sure to become a valued reference for any B2B marketer.

Here's just a sample of what you'll learn:

  • How to choose the right offer (Page 7)
  • Outline for an effective lead generation white paper (Page 11)
  • The easiest way to generate ROI from lead nurturing (Page 20)
  • What filters to use on your next content syndication program (Page 45)

Avoid yes/no questions unless it serves to sell the offer and highlight what the reader will learn, i.e. "Did you know…?" Asking yes/no questions puts the onus on the reader to decide whether he/she should read further. If that answer is "no," you've lost them.