The sky-rocketing demand for marketing automation expertise has led to an explosion in the number of third-party contractors, consultants, and agencies offering marketing automation expertise. If you need help, how do you choose the best partner for your business?
Blogger, speaker, and "B2B Marketing Automation All-Star" Sara McNamara is a former senior Salesforce/Pardot consultant and a respected expert in all things Marketing Operations. In this white paper, she lists her top 12 questions to ask any consultant or agency as a way to ensure the right fit for your company. You'll also learn:
- the 3 types of marketing automation partners, when they're a fit (and when they're not)
- how to best define your marketing automation needs (including a 10-point checklist)
- what to demand from vendors in pricing, deliverables, documentation, and overall process