In an on-demand Webinar, hear Spear president Howard Sewell detail a proven approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.
In just 45 minutes, you’ll learn how to:
- select the appropriate ABM channels and tactics for different stages in the buyer cycle
- leverage intent data and other system-based criteria in choosing target accounts
- evaluate what technologies (if any) you’ll need to successfully execute ABM