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Webinar: A Pragmatic Guide to ABM Success


In a fast-paced, 45-minute session, discover a proven, practical framework for planning and designing your ABM initiative.

In an on-demand Webinar, hear Spear president Howard Sewell detail a proven approach to ABM planning, execution, and orchestration. Step by step, you'll hear how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.

In just 45 minutes, you’ll learn how to:

  • select the appropriate ABM channels and tactics for different stages in the buyer cycle
  • leverage intent data and other system-based criteria in choosing target accounts
  • evaluate what technologies (if any) you’ll need to successfully execute ABM

View the Recorded Webinar


Very helpful - succinct, tight, smart, on point - the best Webinar I've seen that hit all those notes - thank you!

- B2B SaaS CMO

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