Discover the secrets to B2B email success

Learn the most common B2B email mistakes in this free white paper.

Free Report
for B2B Marketers

SPR-007-Top-10-B2B-Email-Marketing-Mistakes-WP-LP_03.jpgDownload your copy of "Top 10 B2B Email Mistakes," our fact-filled white paper drawn from years of experience producing successful email campaigns for leading B2B marketers. Inside, you'll discover:

  • a simple technique for making your information offer stand out…
  • how to attract higher quality leads (and the cost of doing so)…
  • the 3 things your reader needs to see "above the fold"…
  • why you should avoid Yes/No questions in your subject line…

Learn the mistakes, false assumptions, and risky strategies that doom so many email programs to failure. Get back on the road to email success with this free report.

There's an important dividing line in every email campaign – it's the point in your creative at which the average reader will have to scroll down the screen in order to read further. Whether or not your copy continues beyond that point, it's critical that you include key components of your message "above the fold."

About Spear Marketing Group

Spear Marketing Group is a full-service B2B demand generation agency that helps B2B technology companies generate, nurture, and convert sales leads to revenue. The firm's unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing.