Get the most from your next lead nurturing program.

Plan for success with this free white paper.

Free Report
for B2B Marketers


Download your copy of our comprehensive, fact-filled, 14-page report based on first-hand experience designing, building, and managing lead nurturing campaigns for leading B2B marketers. Inside, you'll discover:

  • the 5 questions to ask before you start to design any lead nurture program...
  • what one single lead nurturing program will deliver the greatest ROI...
  • why your blog should be a key part of your lead nurturing strategy...
  • simple ways to make your thank you page work harder...

If you're new to marketing automation, if you're just getting started in lead nurturing, or if you're concerned that your lead nurturing program isn't everything it should be, read this paper before you take the next step.

Lead nurturing is not a goal. Lead nurturing is simply a means to an end, and unless you define what that end goal is, your program will simply develop organically, or randomly, or worse – and in six months, your shiny new marketing automation platform will look like a very expensive email broadcast engine.

About Spear Marketing Group

Spear Marketing Group is a full-service B2B demand generation agency that helps B2B technology companies generate, nurture, and convert sales leads to revenue. The firm's unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to drive measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing.