Research Brief:

Rethinking Webinars
for Demand Generation

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whitepaper_sirius.pngWebinars are such a staple of B2B demand generation strategy that they can quickly become formulaic and stale. In a new research brief, the experts at SiriusDecisions discuss the ways that B2B marketers can leverage new technologies and innovative techniques to maximize Webinar ROI.

You’ll discover:

  • how to leverage new Webinar technologies to identify buying signals
  • tips for increasing engagement before, during, and after the event
  • key strategies for optimizing the Webinar experience

Demand marketers must revisit their old webinar habits and find new and innovative ways to leverage engagement tools and data from webinar technology platforms.