Top 10 Paid B2B Paid Search Mistakes

Discover how to get the most from your Google Ads™ campaign. Learn the key pitfalls that hundreds of B2B companies encounter when setting up their paid search (SEM) program, and how to avoid making the same mistakes.

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In a comprehensive, 15-page report based on first-hand experience designing successful paid search programs for leading B2B companies, you'll discover:

  • how to increase your conversion (click to lead) rate by up to 50 percent
  • proven tips on match types, campaign settings, and bid strategy
  • 5 simple landing page changes to increase your Quality Score