Skip to content

Top 10 Paid B2B Paid Search Mistakes

Spear-paid-search-mistakes-thumbnail

Discover how to get the most from your Google Ads™ campaign. Learn the key pitfalls that B2B companies encounter when setting up their paid search program, and how to avoid making the same mistakes.

In a comprehensive, 15-page report based on first-hand experience designing successful search programs for leading B2B companies, you'll discover:

  • how to increase your conversion (click to lead) rate by up to 50 percent
  • proven tips on match types, campaign settings, and bid strategy
  • 5 simple landing page changes to increase your Quality Score

Request your free white paper.

SPR-030-LP-Whitepaper_11

In order to address what it means to fail at search advertising, we first need to define success.

*As a subscriber, you'll receive a monthly email with the latest posts from our blog, including new demand generation ideas, strategies, tips, and techniques. Your email address will not be sold or rented for any reason and you can unsubscribe at any time.