White Paper for B2B Marketers:

Top 10 B2B Paid Search Mistakes

Discover how to get the most from your Google AdWords™ campaign. Learn the key pitfalls that hundreds of B2B companies encounter when setting up their paid search (SEM) program, and how to avoid making the same mistakes.

Simply fill out the form at right to receive your free copy of Top 10 B2B Paid Search Mistakes: Why Your Google Campaign Isn't Working And What To Do About It, a newly-updated version of one of our most popular white papers.

In a comprehensive, 15-page report based on first-hand experience designing and managing successful paid search programs for leading B2B companies, you'll learn:

  • how to increase your conversion (click to lead) rate by up to 50 percent …
  • 3 secrets to a successful search ad …
  • 5 simple landing page changes to increase your Quality Score …

… plus proven tips on match types, conversion tracking, campaign settings, keywords, Google's Display Network, bid strategy, day-parting, and more.

To receive monthly tips and insights on demand generation, lead nurturing, search marketing, and more, be sure to subscribe to our blog, The Point, by checking the box where indicated.

Request your free white paper.

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