“In some notable areas, the average marketing automation user is achieving real business value. In other categories, adherence to best practice is relatively uncommon, even in areas that one would otherwise assume to be a primary business case for marketing automation …”
How much are B2B marketers really leveraging today's marketing automation technology? According to our recent survey: not as much as they should.
We asked B2B marketing automation users to rank their current deployments on 33 different best practices, ranging from lead scoring to email frequency to data hygiene. Overall, the average user scored only a "C" grade, exhibiting plenty of room for improvement.
Just fill out the form at right to request a free copy of our comprehensive, 14-page report. Your free copy includes specific results for all 33 questions (and why each is a best practice), a list of key findings, and what we think the results mean for both marketing automation vendors and marketers like you.