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Frequently Asked Questions

What exactly is Spear offering me?
Spear is offering a set of templates – one (1) responsive email template and one (1) responsive landing page template – ready to be loaded into Pardot. This will provide you and your marketing team an additional set of designs to use for your Pardot campaigns beyond those provided by Pardot and others you may have developed.

Will the template be customized to my company's brand?
No, the templates are generic, and are purposely designed to be simple and customizable (colors, logos) to any brand guidelines. Spear will not customize the templates for you as part of this offer, but those services are available.

What's the difference between the 2 email templates? What is responsive design?
One of the email templates is a more standard design, built (and tested) to render well on both popular email clients and mobile devices. The other, "responsive" email template is specifically designed to render on mobile devices in that it will automatically adjust to the size of the recipient's screen - whether that device is a smartphone, a tablet, or a laptop. This eliminates any horizontal scrolling or other issues that someone may experience reading a more standard email design on a smartphone or similar device.

Many marketers are starting to use responsive design more often in their campaigns because the percentage of business contacts who receive emails on mobile devices is growing steadily. However, the responsive template is also by definition a simpler design (for example, there's no sidebar) so if offers less flexibility. Which one you choose to use depends on your audience and the needs of your campaign.

How do I download the templates?
Upon completing the application form, and upon Spear confirming your eligibility according to the terms and conditions, a representative will contact you directly via email in order to send you the necessary files.

How do I load these templates into Pardot?
Along with the art files, we will also send you detailed instructions for how to upload the files into Pardot.

Will Spear offer support if I have problems loading the templates?
Due to the anticipated volume of interest in this offer, we are unable to offer any kind of direct support.

Can I make changes to the template if I want to?
Yes, we encourage those who receive the templates to modify them to be consistent with their company's brand guidelines and any other preferences. The templates can also be cloned, re-used, and shared with colleagues inside your organization. We only ask that you not share them with any outside company, vendor, partner, service provider, or any other third party.

Why is Spear making this offer?
Spear Marketing Group is an authorized Pardot agency partner. This promotion is intended to promote visibility for Spear amongst the Pardot user base and is our way of introducing you to our firm. See our Website for more information on our Pardot services, or for assistance with specific needs, contact us.