On-Demand Teleconference Recording:

Secrets to Webinar Success

In this recording of a live teleconference, hear Spear president Howard J. Sewell and a group of expert panelists explore strategies for hosting, presenting, and marketing a successful Webinar.

Just fill out the form to the right and click on "Listen Now." You'll have the option to listen to the event online or download the MP3 file to your PC or favorite listening device. In under 45 minutes, you'll hear answers to questions such as:

• Where do Webinars best fit into an overall demand generation strategy?
• What's the secret to an effective Webinar invitation?
• How do I title my Webinar to attract the right audience?
• What makes for effective Webinar content? How do I keep the audience engaged?
• How far in advance of the event should I send my invitation?

On the call with Howard are three experts in Webinar content, customer acquisition, and event marketing:

Steve Nesich of MarketStrike has more than 20 years experience in corporate events — including conferences, seminars, Webinars, and virtual events

Ruth P. Stephens of eMarketing Strategy is an expert in customer acquisition and wrote the book (literally) on Trade Show & Event Marketing

Jamie Wallace of Suddenly Marketing is an expert on marketing content and how marketers can best keep their audience engaged

To continue to receive monthly tips, strategies and information on upcoming events about demand generation, event marketing, and more, be sure to subscribe to the Spear blog by checking the box where indicated.

On-Demand Roundtable: Secrets to Webinar Success