On-Demand Webinar:

Top 10 Tips for Lead Nurturing Success

In this recording of a Webinar originally hosted by the Direct Marketing Association (DMA), Spear president Howard J. Sewell explains how to get the most from your lead nurturing initiative.

In a fast-paced, 40-minute presentation, highlighted by examples of real-life lead nurturing campaigns, you’ll learn:

  • 5 questions to ask before you start to design your program
  • How to achieve quick success and a shorter time to ROI
  • 5 reasons to include email in your lead follow-up strategy
  • 5 features of an effective lead nurturing email
  • How to leverage social media, surveys, and thank you pages

…and more.

If you've recently invested in marketing automation software, if you're just getting started in lead nurturing, or if you're concerned that your lead nurturing program isn't everything it should be, this free Webinar will give you the tips, ideas, and strategies you need to succeed.

Howard J. Sewell is president of Spear Marketing Group and a 20-year B2B marketing veteran. He writes on demand generation, lead management, social media, and B2B marketing for Spear's blog, "The Point."

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View the free On-Demand Webinar

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