In this recording of a Webinar originally hosted by the Direct Marketing Association (DMA), Spear president Howard J. Sewell explains how to get the most from your lead nurturing initiative.
In a fast-paced, 40-minute presentation, highlighted by examples of real-life lead nurturing campaigns, you’ll learn:
If you've recently invested in marketing automation software, if you're just getting started in lead nurturing, or if you're concerned that your lead nurturing program isn't everything it should be, this free Webinar will give you the tips, ideas, and strategies you need to succeed.
Howard J. Sewell is president of Spear Marketing Group and a 20-year B2B marketing veteran. He writes on demand generation, lead management, social media, and B2B marketing for Spear's blog, "The Point."
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