On-Demand Webinar:
Marketing Automation
What Is It & Why Should I Care?
In this recorded Webinar, Spear president Howard J. Sewell explains the basics of marketing automation: what it is, what it does, and why so many companies are rushing to make investments in the technology.
Designed specifically for marketing professionals who may be researching, considering, or just plain curious about marketing automation, the Webinar provides a fast-paced overview of what marketing automation does (and what it doesn't), key benefits, common use cases, and real-life applications.
Just fill out the form to the right and click on "View Now." You'll be able to access the Webinar at your convenience from your home or office PC. In just over 20 minutes, you'll hear Howard explain:
- What makes marketing automation different from older email platforms
- Who the leading vendors are in the marketing automation category
- 6 key benefits from implementing marketing automation technology
- 6 sample use cases (common applications) for marketing automation
- 6 real-life marketing campaigns that leveraged marketing automation
and more, including the role marketing automation can play in lead management, customer marketing, channel marketing, social media, and more.
 Howard J. Sewell is president of Spear Marketing Group and a 20-year B2B marketing veteran. He writes on demand generation, lead management, social media, and B2B marketing for Spear's blog "The Point."
To receive monthly tips, strategies and information on upcoming events about demand generation, event marketing, and more, be sure to subscribe to the Spear blog by checking the box where indicated. |
 |
