In an era of inbound marketing, content syndication is an ideal complement to other demand generation channels like SEM and social media in helping B2B marketers to capture and engage with prospects actively researching topics related to a particular product, service, or solution.
However, there are now hundreds, if not thousands of websites, publishers and networks who offer content syndication or similar Cost Per Lead (CPL) programs. A B2B marketer has to make any number of key choices and decisions, any of which can have a major impact on a program's success:
Learn how to answer these questions and more in a new white paper, "8 Tips for Content Syndication Success," a comprehensive report from the demand generation experts at Spear Marketing Group. Just fill out the form on this page and we'll email a copy to you immediately.
To gain a true, relative measure of performance between different publishers, networks, media venues, and even content assets, it's critical to measure leads in a way that tracks their advancement through the sales cycle.